Networking is Key
Whether you are new in the industry or a seasoned professional you should always network. Having and carrying business cards is a must. Handing them out at every meeting and event, like the Home & Garden Show or other local events, will help keep your name and info in the minds of potential customers or people who can connect you to the potential customers. Go to local networking opportunities and meet businesses who might not be in the spray foam/coatings industries but might be able to recommend you to a customer. Word of mouth is still extremely powerful.
